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Job Title: Marketing Mngr - CPG
Career Type: Professional
Location: Santa Monica, CA
 
At Bolthouse Farms, we have the opportunity to contribute to a healthy food system AND impact the world for the better. People Powering Purpose … this is our mantra. We firmly believe that our people are what make Bolthouse Farms who we are and the products we offer. This means in part that we want each and every employee to bring their whole self to work and feel good about what they contribute every day.
 
As the business continues to expand in exciting new directions, we are looking to build out the team with a senior marketing manager who has world class experience leading all efforts related to product marketing, including innovation, agency management and strategy development.

 

Headquartered in Bakersfield in California’s fertile San Joaquin Valley, Bolthouse Farms is one of the largest carrot growers in the U.S. and makes and sells refrigerated premium juices, beverages and salad dressings


JOB DESCRIPTION:


The Marketing Manager works closely with the Director of Marketing in leading the development and implementation of marketing strategy.  The individual will work with a cross-functional team to drive the business and commercialize products.  This position will sit within the Bolthouse Farms Marketing Team and will be located in Santa Monica, CA.  The position will require travel to the Bakersfield HQ frequently.  


JOB DUTIES:

  • Strategic Thinking: Contribute to developing comprehensive brand strategy, taking into account consumer, category, market trends and retail dynamics. Able to confidently present strategic, data-driven recommendations to senior team.

  • Product Innovation: Ability to identify, research and commercialize opportunities for new product and packaging innovation that align with our brand strategies and help deliver our annual operating plan.

  • Business Analytics: Able to use syndicated, consumer and customer data to identify business insights and recommend solutions that optimize results.  Guide direct report in developing monthly/quarterly business reviews and ad-hoc analysis.

  • Marketing: Manages the briefing & development of consumer communication plans in collaboration with our internal agency.

  • Channel/Customer Marketing: Understands the business at an account/channel level and collaborates to develop custom marketing programs to drive the business in those accounts/channels.

  • Project Manager: Ability to lead large cross-functional projects with multiple stakeholders, complex inputs, and time sensitive deadlines; effectively manages workload by prioritizing and multi-tasking.  Demonstrates a sense of urgency to drive impact.





REQUIRED SKILLS AND ABILITIES:


  • Passionate about food and our food system

  • Natural self-starter, comfortable taking the lead with limited resources while still achieving strong results.

  • Creative problem solver who is an expert at rolling up your sleeves and working efficiently in a fast-paced environment.

  • Highly skilled at being agile and can pivot priorities, strategies, and initiatives, on a dime

     Strong communicator and collaborator with an ability to inspire and influence others, either as the leader or as a member of the team.

  • Have a deep understanding of how to read, interpret and build models from syndicated data such as IRI or Nielsen

  • Strong project management skills and attention to detail

  • Excellent interpersonal communication and team working skills

  • Experience leading and launching new innovation

  • Experience working with an (internal) agency to develop marketing plans

  • Previous experience leading and working on cross-functional teams

  • Comfortable working in a fast-paced, fast-changing environment

  • Proven, reliable work history


MINIMUM QUALIFICATIONS:


  • Bachelor’s degree required; MBA preferred

  • Minimum of 3 years of brand management experience in food CPG

  • Direct experience in food categories is strongly preferred



Note:  The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

 

 

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.


 
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.
 
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